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The Senior Brand Manager, Toys, will lead new product development projects for a range of products within the Learning Toys business unit as well as managing an existing portfolio and will be responsible for defining marketing strategy across this business. The position requires strong knowledge of marketing principles and practices, the ability to lead cross-functional teams through new product development and launch processes, and the drive to execute a successful marketing and product plan through complete product lifecycles. A strong affinity for toys and/or the ongoing education and development of children, for any reason, is strongly preferred.
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The Senior Brand Manager will report to the Senior Director of Product Marketing.
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Key Responsibilities 
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Overall business management, including short, medium and long-term strategic planning </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Develop annual and long-range marketing plans to meet product line revenue and profitability targets </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Identify unique brand and product opportunities; defendable and compelling positionings based on analysis and understanding of consumer needs; and ambitious marketing communication objectives </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Commission market research, category, trend and competitive analyses to identify compelling new product opportunities </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Lead new product development efforts including setting direction on product definition, design and features/benefits </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Work closely with content, product development and operations teams to achieve cost targets and ensure on-time market entry </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Lead cross-functional portfolio management process: 
<ul type="circle">
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">New features &amp; innovation projects </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Cost improvement &amp; refresh projects </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">End of Life projects </li>
</ul>
</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Liaise with International team to ensure all initiatives are maximized globally to their full potential </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Conduct timely analysis of sales performance and execute effective reaction tactics </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Be a product champion creating internal and external enthusiasm for the product line </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Effectively interface with upper-management, executives, other departments, customers, vendors and outside contacts as an inspirational expert for the brand </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Prepare presentations on a regular basis which are capable of selling and supporting your ideas through all levels of the business </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Management of 1-2 employees </li>
</ul>

Knowledge &amp; Skills 
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<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Demonstrated knowledge and application of marketing principles and practices </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Experience working in a deadline oriented environment with a high attention to product quality </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Hands on experience with brand and business management basics, product positioning, budgeting and packaging </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Proven successful experience developing products and managing them through full life cycle </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Experience within the Toy industry is preferred </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must be a self starter with energy, drive and determination to accomplish goals </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must possess a strong work ethic, which drives him/her on a daily basis to achieve goals </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must demonstrate leadership ability in motivating and guiding cross functional teams </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must be results oriented and will possess excellent analytical skills as well as a keen creative sense </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must have the ability to turn financial data into sound business decisions </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must have demonstrated the ability to multi-task in previous work environments and be able to set priorities, stay focused, and set clear milestones </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Demonstrated ability to lead cross-functional teams and manage a major product line </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Superior verbal and written communication skills are critical for this position </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must be able to manage product and organizational complexity and ambiguity </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">Must have supervisory experience </li>
</ul>

Education &amp; Training 
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<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">BS/BA with marketing emphasis or equivalent relevant experience </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">MBA with similar emphasis or equivalent relevant experience in Marketing preferred </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black;">5 + years marketing experience in a consumer-driven company &ndash; Toy company preferred </li>
</ul>
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