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US Marketing Manager
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Function/Purpose:
Business Unit has immediate needs for talented marketers who are poised to lead the execution of strategy for assigned brands.&nbsp; In collaboration with the global marketing team, you will develop annual marketing plans and long-term vision for execution to achieve revenue and profitability targets.&nbsp; You will develop the overall platform P&amp;L for assigned brand and establish marketing budget based on product revenue and profit targets.&nbsp; You will ensure executional excellence, managing project completion on time and budget.&nbsp; You will partner with the Customer Marketing division in the development of annual trade/promotional opportunities.&nbsp; Finally, you will provide day-to-day marketing program execution to support all tactics, as appropriate.
Primary Duties and Responsibilities:
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Under the general direction of the Commercial Business Unit Vice President and senior team, you will:
1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop by market business plans to achieve brand targets responsible for in-market revenue and profitability within context of brand positioning.
2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Establish in market marketing mix for assigned category/brand(s).
3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gather competitive activity and retailer requirements.
4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Input brand product needs including needed price points and target retail margins
5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop a comprehensive by brand/item media plan.
6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Execute and manage a fully integrated marketing plan.
7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide strategic input to Global Brand team on key item drivers to address local market needs.
8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Establish local market advertising mix plan and manage local market commercial adaptation.
9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and manage media plans and spending by brand, considering product movement and inventory levels.
10. Commit media dollars to support programming.
11. Implement in-market consumer promotions program consistent with brand strategy.
12. Plan and direct implementation of all Trade and account-specific promotional programs to achieve business goals. 
13. Develop annual trade calendar for all major accounts in support of brand/item plan.
Education and Experience Requirements
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;">Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably in a strategic execution role.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;">Bachelors Degree in Marketing, Advertising or related field.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;">MBA strongly preferred.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;">Functional experience and/or knowledge will include:
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level2 lfo1; tab-stops: list 1.0in;">Proven ability to execute a brand and trade marketing strategy in a rapidly-changing organization.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level2 lfo1; tab-stops: list 1.0in;">Experience in transforming a strategy into actionable plans.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level2 lfo1; tab-stops: list 1.0in;">International experience and global perspective. </li>
</ul>
</li>
</ul>
Critical Skills:
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;">Compelling communication and ability to collaborate and influence cross-functionally.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo2; tab-stops: list .5in;">Ability to make informed decisions quickly to keep performance on track.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo2; tab-stops: list .5in;">Intermediate to advanced proficiency with Microsoft Office applications. </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo2; tab-stops: list .5in;">Well developed, verbal, written and presentation skills. </li>
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