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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;"><span style="font-size: small;">Global Brand Marketing</span></span></strong></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: Arial;"><span style="font-size: small;">Function/Purpose:</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Have immediate needs for results-oriented, innovative global marketers to support our high-profile brands.<span style="mso-spacerun: yes;"> </span>In conjunction with the objectives set in the global brand strategy, you will build a cohesive and actionable category marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution.<span style="mso-spacerun: yes;"> </span>Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc.<span style="mso-spacerun: yes;"> </span>You will assure the brand expressions and essence are consistent across the globe.<span style="mso-spacerun: yes;"> </span>You will ensure that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing).<span style="mso-spacerun: yes;"> </span>Finally, you will collaborate with internal departments relative to the global entertainment and licensing strategy.</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: Arial;"><span style="font-size: small;">Primary Duties and Responsibilities</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;"> </span></span></p> <ol style="margin-top: 0in;" type="1"> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Assist with analysis of products, brand and category performance.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Provide timely and consistent communication of brand activity and key information to internal business partners.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Act as point person/key liaison on all licensing related business matters.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l2 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Oversees regional merchandising activities relative to category plan.</span></span></li> </ol> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: small;"> </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="text-decoration: underline;"><span style="font-family: Arial;">Education and Experience Requirements</span></span><span style="font-family: Arial;"></span></span></p> <ul type="square"> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Minimum of 8 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Bachelors Degree in Marketing, Advertising or related field.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">MBA preferred.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Functional experience and/or knowledge will include:</span></span> <ul type="circle"> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level2 lfo2; tab-stops: list 1.0in;"><span style="font-family: Arial;"><span style="font-size: small;">Expertise at implementation of a fully integrated marketing program.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level2 lfo2; tab-stops: list 1.0in;"><span style="font-family: Arial;"><span style="font-size: small;">International experience and global perspective. </span></span></li> </ul> </li> </ul> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="text-decoration: underline;"><span style="font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: small;"> </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="text-decoration: underline;"><span style="font-family: Arial;"><span style="font-size: small;">Critical Skills:</span></span></span></p> <ul type="square"> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. </span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Expertise in transforming a strategy and vision into actionable plans.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo3; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Intermediate to advanced proficiency with Microsoft Office applications. </span></span></li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo3; tab-stops: list .5in;"><span style="font-family: Arial;"><span style="font-size: small;">Well developed, verbal, written and presentation skills. </span></span></li> </ul><br />Click <a href="http://jobtouch.net/posts/details/17"> here </a>to visit the site.
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