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Global Brand Strategy &amp; Marketing
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Function/Purpose:
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Have immediate needs for high-energy, innovative global marketers.&nbsp; In this role, your primary responsibility is to define and drive the global strategy for your brand.&nbsp; Utilizing key global consumer insights, you will manage brand positioning, strategic marketing programs and brand roadmaps to best deliver the brand promise to the consumer, while maximizing financial results.&nbsp; In addition, you will manage the continued development of strategy for your brand(s) and assure the brand expressions/essence are consistent across the globe, which includes developing and maintaining successful partnerships with the Entertainment &amp; Licensing team.&nbsp; Finally, you will develop and drive the global marketing plan strategy, thus enhancing the brand&rsquo;s position, across our four regions (North America, Latin America, Europe and Asia-Pacific) and be the Global Champion of key brand initiatives.
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Primary Duties and Responsibilities
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Under the general direction of the Global Brand Leader and senior team, you will:
1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business &amp; overall brand objectives. 
2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, merchandising, and media initiatives. 
3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure consistency of brand expression and essence throughout various marketing programs. 
4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide internal US Marketing team strategic direction for the brand.
5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Evaluate current market trends and competitive activity; report on key findings. 
6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage successful relations, both with internal departments and external partners (media, agency, etc.).
7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and mentor a staff of junior level marketers. 
Education and Experience Requirements
&sect;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Minimum of 8 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
&sect;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelors Degree in Marketing, Advertising or related field.
&sect;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; MBA strongly preferred.
&sect;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Functional experience and/or knowledge will include:
o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Specific marketing and brand-building insight and expertise.
o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Expertise at development of a fully integrated marketing program.
o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; International experience and global perspective. 
Critical Skills:
<ul type="square">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in;">Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders and the ability to influence others to adopt his/her recommendations.</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;">Intermediate to advanced proficiency with Microsoft Office applications. </li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;">Well developed, verbal, written and presentation skills. </li>
</ul> Click <a href="http://jobtouch.net/posts/details/16"> here </a>to visit the site.

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