Job Details

Senior Brand Manager, Marketing

Our mission is to create innovative toys that appeal to both parents and kids, focusing on fun without relying on violence. We champion kids and involve them in the creation of all our products!

We look for individuals with energy, integrity, sense of humor, curiosity, and growth potential.  We embrace diversity and are an equal opportunity employer.  

PLEASE NOTE: ONLY CANDIDATES WITH SUBSTANTIAL KID PRODUCT DEVELOPMENT EXPERIENCE WILL BE CONSIDERED FOR THIS POSITION!

Responsibilities include:

Manage and direct one or more product lines from ideation to production; Includes providing direction to product development team in kid and retail trends, product niches and opportunities. Development of new product positioning, including product name, identification of features/benefits, play pattern, packaging direction etc. Establishing and tracking to strategic marketing objectives and P&L/ margin goals.

Develop and execute strategic marketing promotions/retail events:

Including mass and specialty channel brand building tactics (POP, Events, Contests, Print and TV Advertising) and national partner promotions (e.g. Burger King, Kraft Foods)

Direct product and category research program.

Directs research team to obtain and utilize product, trend, and competitive research information

Develop and direct the creative strategy.

Including outside agencies (Advertising, PR, Promotions etc.)

Identify new product/category opportunities. 

Including development of 2 year marketing plan

Product and Marketing presentations to internal and external groups. 

Including product presentations to buyers, agencies and shareholders.

Qualifications:

§         Candidate must possess 3-4 years of kid directed product management/marketing experience (Toy experience strongly preferred).

§         Strong team building, leadership and organizational skills

§         A passion for delivering great play experiences to kids

§         Strong written and verbal communications skills; strong analytical skills

§         Ability to creatively apply skills and techniques to solve problems

§         Entrepreneurial minded; wants to take on new challenges

§         Good sense of humor